Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]
Archive for April, 2009
Here comes the recession… and B2B spam!
Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.
And it’s not just the quantity that is grabbing my attention, but the content too.
You see, this isn’t the usual Viagra or Rolex material but people – I’m [...]