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List of Social Strategists (Vendor Side)

Niall Cook Lists

Spurred on by a discussion with Altimeter Group’s Jeremiah Owyang, I’m starting a list of social strategists on the vendor side.

By social strategist, I mean people who work for social media, advertising, public relations, digital, direct marketing, design, research or other creative agencies, and provide social media leadership, roadmap definition and governance for their firms’ clients; and directly influence their agency’s or clients’ spending on social technology vendors or services.

To get on the list:

  • Leave a comment below with a link to your public LinkedIn profile page (and your Twitter handle if you want that including);
  • The profile must indicate that social media is part of your full time role at the corporation;
  • You must work at an agency with more than 200 employees worldwide (will be verified via LinkedIn company profile);
  • Please be patient after leaving your comment whilst I verify it and add you to the list.

Sorry about the 200 employee limit, but I need to keep it manageable to begin with. I may end up lowering the limit, so check back regularly.

List of Social Strategists (Vendor Side)

Advertising Agencies

Direct Marketing Agencies

PR Agencies

Social Media Agencies

  • Pingback: List of Corporate Social Strategists for 2011 (Buyer/Brand Side) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing()

  • I’ll go first!

    Ed Lee – Director, Social Media
    DDB Canada
    edlee.ca
    @edlee
    http://ca.linkedin.com/in/edlee

    • Thanks Ed. You’re currently the top of the list for everything!

      • only until jones get’s involved!

  • I’ll go first!

    Ed Lee – Director, Social Media
    DDB Canada
    edlee.ca
    @edlee
    http://ca.linkedin.com/in/edlee

    • Thanks Ed. You’re currently the top of the list for everything!

      • only until jones get’s involved!

  • Jared Roy
    Vice President Digital Strategy at Risdall Marketing Group
    @jaredroy
    http://www.linkedin.com/in/jaredroy

    • Hi Jared, I see LinkedIn puts your company at under 200 employees. Can you point me to another source that suggests otherwise?

  • jaredroy

    Jared Roy
    Vice President Digital Strategy at Risdall Marketing Group
    @jaredroy
    http://www.linkedin.com/in/jaredroy

    • Hi Jared, I see LinkedIn puts your company at under 200 employees. Can you point me to another source that suggests otherwise?

  • Wendy Schippers

    Wendy Schippers
    Community Engagement Manager & Social media stategy lead.
    HP Consumer Web support – Region EMEA

  • Wendy Schippers

    Wendy Schippers
    Community Engagement Manager & Social media stategy lead.
    HP Consumer Web support – Region EMEA

  • Brendan Hodgson

    Look at you, Niall, playing all neutral: Brendan Hodgson, Senior Vice President, Digital Corporate and Public Affairs, Hill & Knowlton (http://ca.linkedin.com/in/brendanhodgson) @brendanhodgson

    • Hey! Openness and transparency, right. You’re on.

  • Brendan Hodgson

    Look at you, Niall, playing all neutral: Brendan Hodgson, Senior Vice President, Digital Corporate and Public Affairs, Hill & Knowlton (http://ca.linkedin.com/in/brendanhodgson) @brendanhodgson

    • Hey! Openness and transparency, right? You’re on the list.

  • Hi there, thanks for this great idea! I am the Managing Director of Bates141, WPP’s largest Asia-only network (1,500 people across Asia only). I oversea all our digital incubation projects across SEA. I also manage our Singapore office which has been transformed into a digital incubator. Unlike other ad agencies that just talk SM,we have hired full time and experienced online community managers, digital strategists and web designers. We also use prioritery social media monitoring and insights mining tools for our clients. In the last year alone, we have seen how social media has raddically changed our strategic thinking and the kind of ideas we develop for our clients. You can see an example of our work featured in Campaign Asia under the Ben & Jerry’s digital activation case study. best.

    • Hey Frederique. Thanks for taking the time to provide more information. Although your LinkedIn profile doesn’t indicate that social media is part of your full time role, I’ll give you the benefit of the doubt and add you to the list.

  • Hi there, thanks for this great idea! I am the Managing Director of Bates141, WPP’s largest Asia-only network (1,500 people across Asia only). I oversea all our digital incubation projects across SEA. I also manage our Singapore office which has been transformed into a digital incubator. Unlike other ad agencies that just talk SM,we have hired full time and experienced online community managers, digital strategists and web designers. We also use prioritery social media monitoring and insights mining tools for our clients. In the last year alone, we have seen how social media has raddically changed our strategic thinking and the kind of ideas we develop for our clients. You can see an example of our work featured in Campaign Asia under the Ben & Jerry’s digital activation case study. best.

    • Hey Frederique. Thanks for taking the time to provide more information. Although your LinkedIn profile doesn’t indicate that social media is part of your full time role, I’ll give you the benefit of the doubt and add you to the list.

  • Fawaad Saleem

    Hey there!
    I am the Executive director of Blue Ice Technologies, Social Media Strategy is my full time role.
    Linkedin:http://pk.linkedin.com/in/fawaadsaleem
    Twitter: @fawaadsaleem

    I am sorry but we do not qualify for the 200 Employee Limit. Soon we will 😉

    Thanks

    • Hi Fawaad. Thanks for your submission. If I lower the limit, I’ll be sure to add you.

      • Fawaad Saleem

        Looking forward Niall! Fingers crossed 🙂

  • Fawaad Saleem

    Hey there!
    I am the Executive director of Blue Ice Technologies, Social Media Strategy is my full time role.
    Linkedin:http://pk.linkedin.com/in/fawaadsaleem
    Twitter: @fawaadsaleem

    I am sorry but we do not qualify for the 200 Employee Limit. Soon we will 😉

    Thanks

    • Hi Fawaad. Thanks for your submission. If I lower the limit, I’ll be sure to add you.

      • Fawaad Saleem

        Looking forward Niall! Fingers crossed 🙂

  • Hi Niall,

    I am the lead interaction strategist at Bates 141, heading a team of digital strategists, community managers and social media conversation analysts. In my daily work, incorporate cutting-edge social technologies into my work and re-invent “Mad Men” advertising to optimize revenue and drive upstream business transformation. I manage a varied regional digital portfolio which includes key clients like HSBC, Dell, Discovery Channel, Unilever Ben & Jerry’s, COMO, NTUC Foodfare, F&N.

    We speak a language of Social and look at key opportunities for brands to leverage consumer conversations and advocate communities to participate in the brand building processes. In the my work, i am in tuned with the latest technologies that help us develop core offerings around Social Insights, Social Search, Social Communities, Social PR, Social CRM, Social Email, Social Branding, and more.

    Disruption marketing and tailored messaging has become our key drivers of consumer engagement and optimization of revenue streams.

    Add me!
    and follow me @juliustruffles

    • Thanks Julius. Sounds like a great role. Managed to find your LinkedIn profile, so have added.

  • Hi Niall,

    I am the lead interaction strategist at Bates 141, heading a team of digital strategists, community managers and social media conversation analysts. In my daily work, incorporate cutting-edge social technologies into my work and re-invent “Mad Men” advertising to optimize revenue and drive upstream business transformation. I manage a varied regional digital portfolio which includes key clients like HSBC, Dell, Discovery Channel, Unilever Ben & Jerry’s, COMO, NTUC Foodfare, F&N.

    We speak a language of Social and look at key opportunities for brands to leverage consumer conversations and advocate communities to participate in the brand building processes. In my work, i am in tuned with the latest technologies that help us develop core offerings around Social Insights, Social Search, Social Communities, Social PR, Social CRM, Social Email, Social Branding, and more.

    Disruption marketing and tailored messaging has become our key drivers of consumer engagement and optimization of revenue streams.

    Add me!
    and follow me @juliustruffles

    • Thanks Julius. Sounds like a great role. Managed to find your LinkedIn profile, so have added.

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  • Hi Niall – I’m the social strategist at Lithium.  Thanks for adding me to this list.  Really appreciate you pulling it together.  We have a lot to learn from each other 🙂 You can find me on LinkedIn: http://www.linkedin.com/in/erinkoro
    -Erin

    • Thanks Erin and sorry for the delay. You’ve reminded me to resurrect this post too.

    • Thanks Erin and sorry for the delay. You’ve reminded me to resurrect this post too.

    • Thanks Erin and sorry for the delay. You’ve reminded me to resurrect this post too.

  • erinkoro

    Hi Niall – I’m the social strategist at Lithium.  Thanks for adding me to this list.  Really appreciate you pulling it together.  We have a lot to learn from each other 🙂 You can find me on LinkedIn: http://www.linkedin.com/in/erinkoro
    -Erin

    • Thanks Erin and sorry for the delay. You’ve reminded me to resurrect this post too.