He points out what many vendors and buyers of enterprise social networking solutions are discovering – sometimes to their cost – already (my emphasis):
The trials and tribulations of these consumer social networking sites may seem of marginal relevance to mainstream businesses. But the enterprise social networking industry is currently enjoying a boom similar to that experienced by consumer social networking pioneers five years earlier. A shake-out for these business-focused sites may be further out, but business decision-makers need to be aware today of the consequences of backing the wrong social networking horse.
Personally I think we are going to see a few trends in this space over the next 12-18 months:
- More fall-out and consolidation amongst enterprise social networking software vendors;
- Greater demand from business decision-makers for research and analysis of the options they face;
- Growth in the number of independent consultants providing evaluation, implementation and adoption services to ensure companies don’t back the wrong horse.