It’s been an odd few months. After 10 years’ loyal service, at the beginning of March I resigned from Hill & Knowlton. Since then I’ve been on gardening leave, which has given me time not only to finish my forthcoming book and spend some time with my family but also to think about what I’d like to do next.
One of the things that has become clear during this time is that, whilst the ‘digerati’ continue to spout forth on everything social, the people that really matter – the brands and organisations being talked about online – are the only ones who can deliver against the authenticity, honesty, transparency mantra that has become the social media norm.
Further, I realised that the agency model that I’d spent the last decade being a part of wasn’t really geared towards truly integrating social media into clients’ businesses and making them the experts.
I therefore decided that – whatever I did – it had to be focused on helping organisations build and sustain their own capabilities in order to succesfully integrate social into their marketing, communications and business strategies – and not to be yet another social ‘expert’ trying to do it for them.
So from today I’m pleased to become part of Sociagility, a new consultancy set up by an ex-colleague to help brands employ the right people, systems and content needed to achieve cost-effective competitive advantage from social technology trends.
You’ll hear much more from me about Sociagility here on this blog, and also on the company’s, but if you want to get a quick idea of what we’re about you can head over to the website, leave a comment here or connect with me on Twitter.