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From Social Business to Social Agility

Having dismissed the term ‘social business’ as inappropriate a few months ago, it’s with a rather sheepish grin that I write this post introducing the concept on which our new consultancy has hung its hat, boots and all.

In case you hadn’t already worked out the neologism, Sociagility is about helping organisations achieve social agility. Aside from the fact that I like the term ‘agility’ better than ‘business’ (the latter being, according to the inimitable Euan Semple, often mistaken for just busyness), why ‘social agility’..?

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