We’re off again. Yet more articles in yet more so-called industry publications bashing the “agencies don’t get social media” stick. This particular one got my goat because it’s by someone I respected.
A few thoughts in response (I didn’t comment on the article because I refuse to register on a site just to provide an opinion [...]
Archive for the ‘Marketing Technology blog’ Category
Social Media Influence Manifesto
Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for “not getting it” if you didn’t post at least once every day, yet now look at us.
However, I digress. Picking up on the theme of influence, everything I do in my role as community [...]
Augmented reality, part two
I keep getting drawn back to the topic of augmented reality and how it might impact on marketing and communication. When I wrote my first post on the subject I was beginning to explore some examples of the technology. After a period of reflection, I’m left with two questions:
How to describe it in layman’s terms
What [...]
Is Enterprise 2.0 a crock?
Dennis Howlett thinks so (although he doesn’t say whether his hypothetical crock is full of gold or some other raw material).
I started writing a brief, witty response to his ZDNet post whacking anyone who dare use the term Enterprise 2.0 over the head with his stick of experience (and a touch of hindsight, which as [...]
Augmented reality: the next killer marketing technology
Since becoming the proud owner of an iPhone 3GS I’ve annoyed family, friends and colleagues silly be flashing it around and telling them which direction North is. I’ve also been marveling at the ecosystem of third party applications available (which, apparently, would cost over $140,000 if you bought them all).
But the apps – as these [...]
Helping executives get things done
Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email.
In various lengths of windedness, I tell them rather smugly that my inbox is empty 95% of the time. Not because no one ever sends me anything [...]