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FTC Guides on Endorsements and Testimonials: What it means in practice

Oct

2009

On 1 December 2009 new guidelines (Guides) from the Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising come into force in the United States. The most significant development in this revision is the inclusion of social or consumer-generated media as a form of endorsement. Whilst there is much in the ...

Augmented reality, part two

Sep

2009

I keep getting drawn back to the topic of augmented reality and how it might impact on marketing and communication. When I wrote my first post on the subject I was beginning to explore some examples of the technology. After a period of reflection, I’m left with two questions: How to describe it in layman’s ...

Is Enterprise 2.0 a crock?

Aug

2009

Dennis Howlett thinks so (although he doesn’t say whether his hypothetical crock is full of gold or some other raw material). I started writing a brief, witty response to his ZDNet post whacking anyone who dare use the term Enterprise 2.0 over the head with his stick of experience (and a touch of hindsight, which ...

Augmented reality: the next killer marketing technology

Jul

2009

Since becoming the proud owner of an iPhone 3GS I’ve annoyed family, friends and colleagues silly be flashing it around and telling them which direction North is. I’ve also been marveling at the ecosystem of third party applications available (which, apparently, would cost over $140,000 if you bought them all). But the apps – as ...

Helping executives get things done

May

2009

Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email. In various lengths of windedness, I tell them rather smugly that my inbox is empty 95% of the time. Not because no one ever sends me ...

Here comes the recession… and B2B spam!

Apr

2009

Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox. And it’s not just the quantity that is grabbing my attention, but the content too. You see, this isn’t the usual Viagra or Rolex material but people ...