A few different projects have got my mind focused on influence this week. The first is planning the research design for the centrepiece of my book on social media in B2B (can we measure the influence that social media platforms have on the different staging of the B2B buying cycle?). The second is connected with [...]
Archive for the ‘Marketing Technology blog’ Category
Here comes the recession… and B2B spam!
Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.
And it’s not just the quantity that is grabbing my attention, but the content too.
You see, this isn’t the usual Viagra or Rolex material but people – I’m [...]
The language of the web
This is a topic I am just starting to explore, so bear with me. I have a couple of hypotheses to play with:
The distribution of languages used for content – especially in social media – does not correlate with the distribution of languages of internet users (see chart below).
The prevalance of non-English languages online is [...]
Paxman does it again
Newsnight: Paxman’s Dig at Banking Sector