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Announcing Hill & Knowlton’s New Social Media Principles

Almost a month ago, I asked for help to update Hill & Knowlton’s social media principles.
This afternoon, our CEO sent out the final version to all staff worldwide. We’ve already updated our public principles on our website, but I also wanted to share the full document here and explain a little about the process we’ve [...]

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Augmented reality, part two

I keep getting drawn back to the topic of augmented reality and how it might impact on marketing and communication. When I wrote my first post on the subject I was beginning to explore some examples of the technology. After a period of reflection, I’m left with two questions:

How to describe it in layman’s terms
What [...]

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Is Enterprise 2.0 a crock?

Dennis Howlett thinks so (although he doesn’t say whether his hypothetical crock is full of gold or some other raw material).
I started writing a brief, witty response to his ZDNet post whacking anyone who dare use the term Enterprise 2.0 over the head with his stick of experience (and a touch of hindsight, which as [...]

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Help us write our social media guidelines

In May 2005, Hill & Knowlton wrote and then published our first personal blogging guidelines. Two years ago, as we started to give our clients more and more social media marketing advice, we updated these to create a wider set of social media principles.
Now it’s time to update these again. We’ve consulted widely internally, and [...]

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Augmented reality: the next killer marketing technology

Since becoming the proud owner of an iPhone 3GS I’ve annoyed family, friends and colleagues silly be flashing it around and telling them which direction North is. I’ve also been marveling at the ecosystem of third party applications available (which, apparently, would cost over $140,000 if you bought them all).
But the apps – as these [...]

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Helping executives get things done

Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email.
In various lengths of windedness, I tell them rather smugly that my inbox is empty 95% of the time. Not because no one ever sends me anything [...]

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Social media influence cannot be measured

A few different projects have got my mind focused on influence this week. The first is planning the research design for the centrepiece of my book on social media in B2B (can we measure the influence that social media platforms have on the different staging of the B2B buying cycle?). The second is connected with [...]

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Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]

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Here comes the recession… and B2B spam!

Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.
And it’s not just the quantity that is grabbing my attention, but the content too.
You see, this isn’t the usual Viagra or Rolex material but people – I’m [...]

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The language of the web

This is a topic I am just starting to explore, so bear with me. I have a couple of hypotheses to play with:

The distribution of languages used for content – especially in social media – does not correlate with the distribution of languages of internet users (see chart below).
The prevalance of non-English languages online is [...]

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