Archive for the ‘Syndicated blogs’ Category

Augmented reality: the next killer marketing technology

Since becoming the proud owner of an iPhone 3GS I’ve annoyed family, friends and colleagues silly be flashing it around and telling them which direction North is. I’ve also been marveling at the ecosystem of third party applications available (which, apparently, would cost over $140,000 if you bought them all).
But the apps – as these [...]

Will Google Chrome OS be the Enterprise 2.0 OS?

Unless you’ve had your head buried in the sand today, you can’t have failed to hear that Google has announced a new project to develop the Google Chrome Operating System.
Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb release
Google came pretty late to the browser party – too late in fact. [...]

Helping executives get things done

Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email.
In various lengths of windedness, I tell them rather smugly that my inbox is empty 95% of the time. Not because no one ever sends me anything [...]

Social media influence cannot be measured

A few different projects have got my mind focused on influence this week. The first is planning the research design for the centrepiece of my book on social media in B2B (can we measure the influence that social media platforms have on the different staging of the B2B buying cycle?). The second is connected with [...]

Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]

Here comes the recession… and B2B spam!

Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.
And it’s not just the quantity that is grabbing my attention, but the content too.
You see, this isn’t the usual Viagra or Rolex material but people – I’m [...]

Downloadable version of Enterprise 2.0 now available!

It’s taken a while, but getting both timing and pricing right has been unbelievably difficult. However, for all those without corporate expense accounts that baulked at the price of the hardcover version, I’m relieved to announce that a downloadable PDF version of Enterprise 2.0 is now available from lulu.com for just £9.99/$14.03/€11.15.
This is a complete [...]

The language of the web

This is a topic I am just starting to explore, so bear with me. I have a couple of hypotheses to play with:

The distribution of languages used for content – especially in social media – does not correlate with the distribution of languages of internet users (see chart below).
The prevalance of non-English languages online is [...]

Paxman does it again

Newsnight: Paxman’s Dig at Banking Sector

Enterprise 2.0 Presentation Slides

.!.
During my Canadian tour last week, I’m proud to say that I used slides just once at the breakfast for Hill & Knowlton clients. The rest of the sessions were all off the cuff.
In response to numerous requests, I put my slide deck on Slideshare.net. Here they are:
Enterprise 2.0
View SlideShare presentation or Upload [...]