Archive for the ‘Uncategorized’ Category

Announcing Hill & Knowlton’s New Social Media Principles

Almost a month ago, I asked for help to update Hill & Knowlton’s social media principles.
This afternoon, our CEO sent out the final version to all staff worldwide. We’ve already updated our public principles on our website, but I also wanted to share the full document here and explain a little about the process we’ve [...]

Helping executives get things done

Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email.
In various lengths of windedness, I tell them rather smugly that my inbox is empty 95% of the time. Not because no one ever sends me anything [...]

Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]

Here comes the recession… and B2B spam!

Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.
And it’s not just the quantity that is grabbing my attention, but the content too.
You see, this isn’t the usual Viagra or Rolex material but people – I’m [...]