The Book
Social software will change the future of work. Are you ready?
Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms and social networking communities. These technologies have generated an unprecedented level of consumer participation and are finding their way inside organizations, officially and unofficially. It is therefore vital that businesses can integrate them into their information and knowledge management strategies.
But where do you start?
In Enterprise 2.0, a leading marketing technologist explains the impact that social software will have inside the corporate firewall, and ultimately how we will work together in the future.
Niall Cook helps you navigate this emerging landscape and introduces the key concepts that make up ‘enterprise 2.0’.
Essential reading for anyone involved in knowledge, information and library management or those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals.
The 4Cs model at the heart of the book uses practical examples from the BBC to the US Defense Intelligence Agency to illustrate how to apply these techniques to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.
The nature of work is changing. Read Enterprise 2.0 and learn how to harness social software to transform it in your organization for the better.
Read, enjoy and prosper.
