Posts Tagged ‘Enterprise 2.0’

Is Enterprise 2.0 a crock?

Dennis Howlett thinks so (although he doesn’t say whether his hypothetical crock is full of gold or some other raw material).
I started writing a brief, witty response to his ZDNet post whacking anyone who dare use the term Enterprise 2.0 over the head with his stick of experience (and a touch of hindsight, which as [...]

Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]

Downloadable version of Enterprise 2.0 now available!

It’s taken a while, but getting both timing and pricing right has been unbelievably difficult. However, for all those without corporate expense accounts that baulked at the price of the hardcover version, I’m relieved to announce that a downloadable PDF version of Enterprise 2.0 is now available from lulu.com for just £9.99/$14.03/€11.15.
This is a complete [...]

Enterprise 2.0 Presentation Slides

.!.
During my Canadian tour last week, I’m proud to say that I used slides just once at the breakfast for Hill & Knowlton clients. The rest of the sessions were all off the cuff.
In response to numerous requests, I put my slide deck on Slideshare.net. Here they are:
Enterprise 2.0
View SlideShare presentation or Upload [...]

Destination: Canada

In the words of my hosts, I’ve “finally realized where the action is” and will be taking the Enterprise 2.0 roadshow to Canada next week.
In what promises to be a whirlwind tour I’ll be speaking to Hill & Knowlton clients and staff in Toronto on Tuesday 7th, followed by beers at Third Tuesday that same [...]