On 1 December 2009 new guidelines (Guides) from the Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising come into force in the United States.
The most significant development in this revision is the inclusion of social or consumer-generated media as a form of endorsement. Whilst there is much in the full [...]
Posts Tagged ‘Reputation’
FTC Guides on Endorsements and Testimonials: What it means in practice
Announcing Hill & Knowlton’s New Social Media Principles
Almost a month ago, I asked for help to update Hill & Knowlton’s social media principles.
This afternoon, our CEO sent out the final version to all staff worldwide. We’ve already updated our public principles on our website, but I also wanted to share the full document here and explain a little about the process we’ve [...]