Tag Archives: Social Media

Complete a survey on corporate social media challenges

I’m working on a report for my new consultancy, Sociagility, on the internal and external challenges organisations are facing from social media. It looks at how organisations of different sizes and in different sectors and geographies think they are doing against different challenges, and how important these are. You can contribute to the research by [...]

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Quora: What marketers need to know

In case you hadn’t heard, there’s a new kid on the social software (I’m loathed to call it ‘media’) block. Quora is, in essence, a social network based upon questions and answers. It’s amassing a huge following and the Twitterati in particular simply cannot pass off another opportunity to show the world how clever they [...]

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Hello boys… I’m back!

Right. So I’ve been a bit lax here as of late vis-a-vis writing stuff. I could give you a hundred different excuses, but what’s the point. The fact is that sometimes you have stuff to say and sometimes you don’t. C’est la vie.
It just so happens that I’ve spent more time watching and listening to [...]

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Social media, big agencies, blah, blah

We’re off again. Yet more articles in yet more so-called industry publications bashing the “agencies don’t get social media” stick. This particular one got my goat because it’s by someone I respected.
A few thoughts in response (I didn’t comment on the article because I refuse to register on a site just to provide an opinion [...]

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What is influence anyway?

I’m currently involved in a project to support Hill & Knowlton’s sponsorship of the COP15 United Nations Climate Change Conference next month, which involves analysing the different media, influencers and topics driving the conversation.
One of the things we are doing is measuring the most prominent tweeters (the COP15 Twitterati – latest table here and Twitter [...]

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FTC Guides on Endorsements and Testimonials: What it means in practice

On 1 December 2009 new guidelines (Guides) from the Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising come into force in the United States.
The most significant development in this revision is the inclusion of social or consumer-generated media as a form of endorsement. Whilst there is much in the full [...]

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Announcing Hill & Knowlton’s New Social Media Principles

Almost a month ago, I asked for help to update Hill & Knowlton’s social media principles.
This afternoon, our CEO sent out the final version to all staff worldwide. We’ve already updated our public principles on our website, but I also wanted to share the full document here and explain a little about the process we’ve [...]

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Help us write our social media guidelines

In May 2005, Hill & Knowlton wrote and then published our first personal blogging guidelines. Two years ago, as we started to give our clients more and more social media marketing advice, we updated these to create a wider set of social media principles.
Now it’s time to update these again. We’ve consulted widely internally, and [...]

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Social media influence cannot be measured

A few different projects have got my mind focused on influence this week. The first is planning the research design for the centrepiece of my book on social media in B2B (can we measure the influence that social media platforms have on the different staging of the B2B buying cycle?). The second is connected with [...]

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Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale!
For this next title, I’ll be focusing on consumer marketing’s ugly step-child, business-to-business marketing – and specifically the application of social media principles to [...]

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